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Based on user count alone, Facebook continues to be the most popular social media platform. It currently has over 2.6 billion monthly active users.
The current average social media user spent around 1 hour and 15 minutes per day on social media. eMarketer predicts that this average will increase by about 10% each year for the next 3 years.
The best time to post on social media depends on several factors. While your choice of platform and your industry both matter, your audience activity plays the biggest role. So ideally, we should look at your post performance to get valuable data about the perfect post timing for your business.